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You’re at a 70s disco party. You’ve got your big hair wig. The disco balls are everywhere. You’re cutting up the rug with your polyester bell bottom pants. They’re playing Dancing Queen and you are on fiyah on the dance floor. You love Abba. The DJ mixes into the next song “Take A Chance on Me.” You sing along, and then for some strange reason, you realize you aren’t singing to your friends – you are singing to yourself. Take a Chance on Me.
In fact, you wake up in the morning and you can’t get that freakin’ song out of your mind. Why? Because you feel inside that it’s really time for you to…Take A Chance on Me.
As a business owner, taking a chance on you means stepping into your greatness as an entrepreneur. It’s about playing a bigger game. It’s about doing something different. The world needs to know about you and your products/services.
You have to be willing to take risks. That’s where your disco money comes in. Use that money to take small and medium size risks. Those are risks where you spend a smaller amount of money once or twice. It’s when you have low downside and wayyyyy more upside.
Ask yourself this. What’s the least amount of disco money you could spend with the highest potential rate of return?
When taking risks, go into it with the understanding that it’s ok to fail. Failure will happen. It happens to everyone. It’s just a rite of passage. Take a chance on you. Try new things. It could pay off. Make sure you get feedback along the way, so you can see what people like.
“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” Guess who? Michael Jordan.
Seek failure. It’s really a liberating experience. Give yourself permission to fail.
Vinod Khosla, a successful venture capitalist says: “Failure doesn’t matter, and I often say that my willingness to fail is what gives me the ability to succeed…. You don’t want failure, but you shouldn’t be afraid of it. Because, if you are afraid of it, what you do is avoid all of the risks … to the point where the consequences of success are inconsequential.”
Go. Out. And. Do.
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